Mind the Gap Communications

[Published on The Philippine Star on 8 April 2022] It’s summer once again, but this is no ordinary summer. It is the first summer after two long years of being locked down due to the Covid-19 pandemic. Surely, all Filipino families are already planning a Holy Week or a summer road trip. For families with babies or very young children, the road trip will most likely be the first time that they will have their cutie passenger on board. The Land Transportation Office (LTO) advises these families to invest in a child car seat to ensure the baby’s safety. “You cannot put a price on the life of our children,” said Roberto Valera, Deputy Director for Law Enforcement of the Land Transportation Office. “We must always think of the welfare of everybody. Bigyan natin ito ng kahalagahan. Bumili tayo ng child car seat na akma sa weight, sa size, at edad ng mga bata. ” (Let us give importance to this. Let us buy a child car seat that is appropriate to your child’s weight, size, and age.) ~ Read

[Published as an opinion piece on Business Mirror on 5 April 2022] Maia was riding in a van with her family one day when the driver suddenly stepped on the brakes. Miguel, her first-born, who was about 3 years old at the time, lurched forward from where he sat. “ Hindi naman sya nasaktan (he was unharmed), but he was literally thrown off of his seat,” Maia recalled. “ Natakot na ako (I got scared). I decided right then to get my child a car seat.” Maia is one of many parents who were early adopters of child car seats in the Philippines, years before there was a law that required it. ~ Read the full article by Leah Barona-Cruz on Business Mirror